In case you didn't know, that tag line at the beginning of Fat Joe's monster hit, "What's Luv. He was the Dominican-American producer from Queens who seemed to have the Midas touch in the early '00s, making bona fide pop stars out of acts such as Ja Rule and Ashanti, and to a lesser extent Christina Milian. However, barely halfway through the decade, Gotti's career went down the drain after he and his brother Christopher were charged with money laundering. Even though they were eventually acquitted, the damage was done to the brand. Plus, the rise of rappers such as Kanye West and the release of Jay-Z's The Black Album signified the public was ready to move on from pop-influenced productions to something with more substance. But Murder Inc.